"Until you are really different and better and smarter and quicker, spending globs of money advertising your products and services with the latest online "Web 2.0" gimmicks and slick new ad layouts is like putting lipstick on a pig. Not pretty."

"Your marketing needs to come from your reality. Forget about what your advertising says and how to say it. Focus on what your customer-facing staff does and how they do it!"

"...........But once the word is out and the prospects come in, no agency (advertising) can deliver on the promises in those clever new ads, tag lines, and brochures -- only you and your team can do that. And today, that's all that matters."

"If you company looks like every other company in your field, sounds like every company -- and worse, treats its customers like every other company -- well, you're just dead on arrival. D.O.A."

Note - I am a real caring go-getter behind this blog -- winning-closes!

This was taken from Chester County Business2Business July, 2008. By David Newman. For free tools to help your company's whole team mobilize around results,
visit: David Newman's services (get his free weekly ezine, I am.)